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ABOUT ME –
A Passion for Developing & Designing Great Experiences
My Career Passion
My specialties include implementing User Experience, Interaction and Ecommerce Design, leading Experience Designers and managing multiple digital brands.
I approach leadership roles and work assignments with a critical eye, creative thinking, flexibility and a touch of humor. I'm a team player who also challenges the status quo. Standing still isn't acceptable. Taking risks helps me learn and grow. I'm a right and left brained marketer who mixes numbers, functionality and aesthetics for ultimate usability.
My Skills
HTML & CSS
UX & UI
Photoshop
Illustrator
RESUME –
Accomplishments Up to This Point
Recent Experience
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Designer, Developer, Analyst, Merchant
CTW Home Collection 2018-Present
Design and develop user interface, digital marketing graphics and email campaigns. Design annual product catalog and bi-weekly promotional fliers for home décor business. Create web content for business-to-business wholesale website including image selection and copy writing. Utilize Google Analytics to identify positive trends and potential issues within the ecommerce platform.
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Operations Manager and Marketing Manager
Clover Trails Farm 2016-Present
Oversee day-to-day operations and animal maintenance of agri-tourism farm. Develop print and web marketing materials to promote educational farm activities which include summer camp session.
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UX/UI Design Manager, Sr. Web Designer, Digital Design Director, Ecommerce Art Director
Performance, Inc. 2008-2018
Lead and drive strategic User Interface (UI) and web design for multiple cycling websites that consistently rank within the Internet Retailer Top 500. Responsible for establishing creative direction of online services, products and programs. Utilize data from consumer buying habits and site statistics to develop strong sales driving promotions. Provide user experience strategy, visual and interaction design leadership, and user-centered design methodologies to deliver measurable satisfaction, performance improvements and increased e-commerce conversion. Initiate user research, investigate emerging technologies, and incorporate design innovations to deliver a rich, intuitive and engaging experience to approximately 1,500,000 unique visitors per month. Design and maintain wire frames and User Interface (UI) for websites and emails. Collaborate with marketing team, onshore/offshore web developers, and outside agencies to improve functionality, user experience and sales conversion. Received Silver designation in 25th Annual Multichannel Merchant Awards for Best Sporting Goods/Hobbies Website. Completed Performance, Inc. Leadership-Management Development Certification.
Education
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Bachelor of Science
Appalachian State University
Majored in Commercial Art/Graphic Design and minored in Business Management
Additional Work Experience
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Consultant
Art Director & Graphic Designer
Served clients' marketing needs by creating websites, brochures, ads and logos in various industries including mergers and acquisitions, food and entertainment, literature, manufacturing and healthcare.
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Zoweh Ministries
Volunteer Web Developer & Designer
Provided website development and design for Zoweh.org and SearchandRescueBook.com utilizing Joomla CMS plus eCommerce capabilities of the VirtueMart component. Implemented, managed and expanded social media presence via Facebook and Twitter.
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AICPA (American Institute of Certified Public Accountants)
Graphic Design Contractor
Key member of in-house design department serving internal clients for 350,000-member national trade association. Collaborated with clients and team members to conceptualize, design and deliver print and electronic marketing materials. Created recruitment pieces for the CPA profession's fastest-growing credential. Designed comprehensive media kit for two nationally distributed publications with a 500,000 readership, the Journal of Accountancy and The Tax Advisor.
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Ad Resources
Director of Creative Services & Web Communication
Conceptualized and designed marketing materials for high profile organizations including BioCryst Pharmaceuticals, Duke University Medical Center, Piedmont Health Services and CRC Health group. Developed internal company website, maintained web hosting and email services.
RECOMMENDATIONS –
What Others Are Saying
Brian is an exceptional person and contributor to the business. He is a rare business person in that he contributes from both the left and right side of his brain. He understands strategy and contributes to it and also has amazing creative/brand skills. He is engaging, high energy, positive and hard working. He is an outstanding person who I highly recommend. I feel fortunate to have worked with Brian. He delivers results while contributing to culture!
James Thompson CEO, President – Performance Bicycle
I consider myself fortunate to have had the opportunity to work for Brian, as he has been both a leader and a teacher to me. For three years I worked for Brian at Performance where he oversaw a high volume of projects with fast turnaround times. Always willing to assist me with any technical issue I was having, Brian not only made time to fix the problem at hand, but also offered support to further my professional skills. I have seen him go above and beyond many times on projects to benefit our team and the company.
Chloë Holzapfel Senior Designer – Performance Bicycle
Brian is a great co-worker at Performance, he is a “go to” person to get things done in his department. Brian is also someone who wants to do what is best for the company so he always suggests ways to improve the “status quo”. Brian is someone I would always enjoy working with.